The 2009 Luminaire Awards

All of us at P3 extend our warmest congratulations to this year’s Luminaire winners. The 2009 group of inspiring and innovative professionals are:

• Brenda Barozzi, Senior Vice President, Director of Print Production, DRAFTFCB
  
• Lu Ann Binda, Director/Team Leader, Promotional Operations, Commercial Operations, Cue Content Process Workstream Leader, Pfizer, Inc.
  
• Timothy J. McCabe, Vice President, Marketing & Production, Tiffany & Co.
  
• Louise Morrin, Vice President of Production, Haymarket Media, Inc.
  
• David Orlin, Senior Vice President, Operations & Strategic Sourcing, Conde Nast Publications
  

The Luminaire Award recognizes the outstanding achievements and personal dedication of women and men in the print production industry—people who are committed to educating themselves and others, and who are innovators in their field.

Sign up here to attend on Thursday, April 2, 2009!

A Twitter group for P3

We've set up a Twitter group for P3.

Here's how it works:

We've set up a P3 Twitter group account (via Grouptweet) named P3_NY. Please follow us from your own Twitter account, and we'll follow you. OK, nothing so special there. What Grouptweet adds is the ability to tweet the whole group at once.

Broadcast a message to the whole group by sending a direct text to the P3-NY account. Everyone following the group will receive the message.

Media Melee – the Battle for Media Dollars

November 11, 2008

At a luncheon sponsored by Time Inc. and P3, Ms. Judy Bahary, Vice President at Starcom Worldwide (a subsidiary of the Paris based Publicis Groupe, the world’s fourth largest communications firm), explained the challenges and opportunities that exist in the wide array of media that compete in today’s economy for marketing dollars.

Calling herself a "captivation director," Judy Bahary shared her expertise on how marketers are maximizing opportunities in a changing media mix. As marketers venture into interactive and on-line media, we are finding that other media such as traditional print advertising can often be overlooked or left out.

To challenge this trend, Starcom encourages clients to leverage marketing, media, and creative objectives across fluid platforms. Since engagement is the most relevant catalyst for consumer retention, understanding and measuring how consumers are affected, and by naming key performance indicators, marketers can look statistically at correlations that drive sales, and use this valuable research data to act on insights to focus on overall customer engagement. By using research, publishers can create digital media like social networking, video on demand, on-line advertorials, and develop a “holistic marketing plan” that can help improve retention.

To summarize, the research shows that the assimilation of content and media, along with the leveraging of all partner assets such as custom print, events, in-store, out of door, etc., can help to build your brand, strengthen consumer exposure and even change perception.

by Rosemary Sirico

Hope for the best - prepare for the worst

 Monica Walsh of Creative Network Systems led an eye-opening session on how to survive a bad economy. The lunchtime session, held in a Quebecor conference room, featured free pizza and soda, and we learned genuinely useful survival tips to help us weather stormy times.

Monica gave good, quick advice on dealing with health benefits (including COBRA), budgeting, refinancing, and other useful actions that prepare for the worst (as we hope for the best).

The discussion was organized around Monica's list of things we should do:

• See your financial planner
  
• Run your credit report
  
• Look at your 401K
  
• Go to the dentist
  
• Have a yearly physical
  
• Do a balance transfer
  
• Refinance high interest credit cards
  
• Update your resume
  
• Revise your look
  
• Reach out to your network
  
• Read Who Moved My Cheese
  

As Monica said, being prepared and having our financial lives in order is good no matter what happens.